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New Delhi: In an era that glorified hustle culture, the Cadbury 5 Star, a popular chocolate brand from Mondelez International, asked people to turn off the chaos.
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Feb 2, 2020 For those who haven't seen the famous/infamous ad film: here's the video. Storyline: The ad film potrays a young school going boy at a bus stop and an elderly lady. The elderly lady.
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Apr 15, 2023 -- Have you ever heard the iconic greeting, "Hey Ramesh, Hey Suresh, and again, Hey Ramesh, Hey Suresh"? If you're from India, chances are you've come across this unforgettable ad.
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Foodies In the Spirit of 'Doing Nothing', Cadbury 5 STAR has Gotten every App to Advertise Its Logo for Free! By Madhushree Chakrabarty Nov 09, 2022, 12:59 pm Cadbury 5 Star, the iconic chocolate brand from Mondelez India's, has taken its famous tagline 'Do Nothing', a notch higher.
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A comprehensive analysis of Cadbury 5-Star's 'Do Nothing' campaign and its groundbreaking impact on modern marketing strategies. Introduction As marketing consultants, strategists, and digital.
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Yes. Money spent on the campaign? Not much, or zero, if you go by Cadbury 5 Star. 5 Stars Everywhere! Watch on Sukesh Nayak, chief creative officer, Ogilvy India, said in a press release,.
‘Pitaji ki patloon’ to ‘uncle ji ki kursi’ — Cadbury 5 Star hit the spot with RameshSuresh duo
The real taste of life campaign. Since the 1990s, while dairy milk was connected with youngsters, the brand has made great strides. Cadbury created the real taste of life ad campaign in 1994 to offer the adult populace right to eat chocolate. Until then, choco promotion was limited and aimed solely at kids, but the real taste of life campaign.
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5 Star is the one of the biggest chocolate brands in the Cadbury portfolio. The parent company Cadbury has made significant investment in the product and has launched the product more than 10 times, in a new form every time, in a span of around 15-18 years.. The promotional and advertising strategy in the 5 Star marketing strategy is as.
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Cadbury 5 Star's latest 'Do Nothing' ad campaign has drawn a lot of flak from social media users for what they said is the insensitive portrayal of the youth. The ad that came out in late.
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Cadbury and Ogilvy Mumbai have come together to create a campaign that takes the 5 Star chocolate bar's classic tagline "Do Nothing" to a whole new level. Learn more about Ogilvy's Advertising capabilities at Ogilvy.
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Premium Cadbury 5 Star.. The ad in question is by Mondelez owned chocolate brand 5Star known for its humorous advertising. Created by advertising agency Ogilvy India, the film opens with an.
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Cadbury's 5 Star, a chocolate brand from Mondelez India, known for creating literally laid back advertisements, where they promote 'do nothing', have done the unexpected. Cadbury 5 Star | Film Watch on 5 Star has decided to take its own advice and have conceptualised a campaign that would now require the least effort to promote their product.
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New Delhi: An advertisement released by Cadbury India on 25 December for its 5star chocolate is receiving flak for allegedly being insensitive and portraying the youth in poor light. Conceptualised by advertising company Ogilvy, the 50-second ad features a young man and an elderly woman.
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5 star chocolate was launched by Cadbury in India during the year 1969. It is a chocolate bar made with a delicious mix of smooth chocolate, caramel and nougat. Its pack is also distinctively decorated with a golden wrapper and five stars indicating the name of the popular chocolate.
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To reverse the effect of lockdowns on sales, while building on 5 Star chocolate's unique tagline 'Eat 5 Star. Do Nothing'. Result: 4.4 million minutes spent by miners, doing nothing. 1.2 billion impressions. 200+ earned media placements. Media Type: Integrated Media/360 Activation: Length: 120 seconds: Market: India: Chief Creative.
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